Most people like using their foam roller like a meat tenderizer on their muscles. Although it may work for some, I know of a lot of people that don't like the feeling and tend to stray away from using their foam roller all together.
Foam rollers can help with recovery and self care of tight sore muscles. In this video Dr. Adam gives three way you can use a foam roller that most people never thought of.
Foam rolling for posture, foam rolling for muscle tension and foam rolling for lymphatic drainage.